Ladies who visit breathe frequently ask for my opinion on Lululemon. I believe this is a direct result of their recent negative publicity. Some would argue that any publicity is good, and therefore intended, however in this instance I don't think it is true.
I have in the past used Lulu's products, before they took production offshore, and found them very good. These early products are what established Lulu in BC as a brand. Following Lulu's move offshore their products have certainly changed and the general consensus from their orignal devotees, that I meet, is that the changes are for the worse.
Credit were credit is due Lulu have done wonders to raise the awareness of ladies workout wear globally, getting us out of the grungy tees and into apparel with function and form. But they have never been the only show in town. That is where my journey begins, with choice.
Living in BC people are very much on the go and the lifestyle wear works extremely well. In fact generally people all over are making excercise an important part of their life. At breathe we aspire to find you the very best in lifestyle apparel that enhances you while respecting social and environmental values in a sustainable way. We are very fortunate to collaborate with fantastic creators, locally in Vancouver like
http://www.karmawear.com and
http://mytonic.ca who have been creating wonderful styles for years and south on the US pacific coast,
http://teeki.com who are relatively new to the business. This gives us an amazing collection to choose from and help you select the right pieces for each and every occasion.
Breathe's appeal has been to the adventurous ladies who do not need to follow the crowd, they can discern, select and appreciate tailoring that suits their individual needs working with their bodies to create a personal and uniquely flattering style. We have made many special relationships with beautiful people who we cherish as friends and loyal clientele.
How Luluemon Athletica Inc. go forward is open to speculation. At Breathe Athletic we set out clear values and have and will remained true to them guiding us forward with your continued support. Thank you.
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