• Hard Tail in Canada

    We have just received a shipment from Hard Tail. We just love their products! We are one of only a hanful of retailers selling the line in Canada! They have been making yoga/active wear since the early 90's. Each piece is manufactured in their Santa Monica factory down in California. They use mostly cotton but also supplex. I have a few of their pieces and love them, they are comfortable, breatheable, and look great on the body. Their signature look is probably their funky tie dye pieces which bring out the hippy chick in all of us! If you are looking for a more stylish and ethical alternative to Lululemon & are 'dying' to look unique and different,  give Hard Tail a try, you won't be disappointed! ;)

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  • Building a Community Resource

    Have you ever wondered what the difference is between the different styles of yoga are? What about which studios practice which style? Or are you new to yoga and want to know what suits you best? Maybe you're just looking for a different yoga experience. Whatever the case, we hope our new blogging adventure will assist you in learning more about the Victoria, BC yoga community. In Victoria, BC we are privileged to have yoga practices of Ashtanga, Hatha, Iyengar, Moksha, Bhakti, Kirtan, Hot Yoga, Bikram's, Kundalini, Svaroopa and more.

    Our goal is simple. We want to build a resource that celebrates the diversity of our yoga community and make recommendations on how to look good while you explore your own journey. Occasionally we may even venture into other forms of fitness such as Groove, Zumba and Bellyfit of course. 

    Along the way we will also keep you updated on the new product lines as they are released and any other important news such as sales, special events and classes offered at the store.

    Keep coming back to see what we're up to and drop by the store and check out the beautiful clothes.

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  • Hardtail Forever

     We are one of only three retailers in Western Canada selling Californian Hardtail. It is one of my favourite lines, great if you are looking for cotton... Here's some info on them...We are expecting a shipment next week!

    Founded in Santa Monica, California, in 1991, by Dick Cantrell, this premium sportswear and denim fashion house stands out in the crowd because of its delicious color palette and signature design elements. The classic roll down pant is still the top selling product because of its enduring cut and shape that flatters any body. Hard Tail was conceived on the notion of premium tee-shirts with tattoo-inspired designs evoking that inner rockstar. The evolution of mobility, spirit and color had begun. In 2004, the company began manufacturing a high-end denim line built on the same tenants of quality, style and comfort—you really want to live in these jeans.

    Hard Tail is known industry-wide for having the best “dyeing” process. The deep, rich and fruity colors that created are no accident, but rather a complicated, intricate process that remains a “family secret.” Cantrell’s business philosophy, “always made in the U.S.A.” is a natural progression stemming from his Air Force fighter pilot days. His discipline, determination and true grit are the building blocks of legends—and the building blocks of legendary brands. The Hard Tail revolution hits a high note in May 2005 with the grand opening of its first retail store in Santa Monica’s Third Street Promenade, a stone’s throw away from the company’s headquarters. The light, bright and airy environment is more SoHo artists loft than retail store.

    Hard Tail apparel can be found in a plethora of fine department stores and boutiques around the world.

    Focused and intense, businessman Dick Cantrell exudes a fighter pilot cool that is highly creative and positively charged. The lifeblood of Hard Tail’s evolution from sportswear manufacturer to premium denim guru is rooted in the southern California lifestyle and its easy, relaxed, and casual lineage. He is first and foremost a sportswear pioneer who creates clothing that reflects the natural, sexy and sporty individuality of women today. Upon launching Hard Tail 15 years ago, he transcended the original premium tee-shirt by creating tattoo-inspired designs that provided an edgy twist. He never got lost in anyone’s opinion as to what Hard Tail should be.

    Cantrell blew the doors off the sportswear industry 15 years ago with the launch of Hard Tail by turning contemporary sportswear into casual, comfortable and chic urban-wear. “Always made in the U.S.A” is not just a mantra, but a fundamental personal philosophy to Cantrell. His integrity hinges upon keeping the source of his inspiration and construction pure in order to keep standards and quality high.

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